As you review them, see if there are themes you can learn from – patterns that unite the most popular videos, topics that don’t get a lot of traction, and so on. Take a look at which of their videos have the most views and comments to see what your target audience is engaging with. To get started, create a list of your competitors, and then review their YouTube channels. You can also find their content gaps and fill them with your own content for example, if you notice your biggest competitor doesn’t have video FAQs, that can be a great way to stand out and add value for your potential customers. Take a look at how your competitors are using video content in their marketing strategy, and use them as a source of inspiration as you create content. The best place to start as you learn how to make a YouTube video is with a little competitive research.
We’ve compiled our top tips for how to research and plan your video, what kind of equipment to use, how to structure your video, and how to optimise and upload it to the platform in a matter of minutes. Video marketing and production involves plenty of other important components that can help you reach your video goals. Making a great YouTube video isn’t just about the content in the video itself. How to make a YouTube video: our top tips Promote your video on other digital channels
How to make a YouTube video: our top tips.
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